Beta-carotene receives a great deal of attention today and rightfully so! It is one of over 500 similar compounds called carotenoids that are present in many vegetables and fruit. (including carrots). Aside from beta-carotene, the five other major carotenoids include alpha-carotene, lycopene, beta-cryptoxanthin, lutein, and zeaxanthin. High carotenoid intake has been linked with decreasing the risk for cancers of the bladder, prostate, colon, larynx, esophagus, and postmenopausal breat cancer. Just because we're eating these protectiive foods, it doesn't mean we're absorbing them. Carotenoids are fat-soluble, therefore eating them with fats will help with absorption. o2living carrot kick juice with a good fat such as an advocado is a perfect way to absort this delicious drink. Please share some carrot recipes with o2living.